THE 13TH PRINCIPLE

IF YOU CHOOSE TO QUIT, BURN YOUR PERSISTENT 13 GEAR FIRST.

For most, 13 is a reason to stop. A superstition. A limit. At Persistent Design, we view the 13 as a filter. It separates those who look for excuses from those who look for a way through. Success isn't written in the stars; it is forged through the stubborn refusal to quit.

WE RECLAIMED THE 13. WE ARE THE FORCE THAT MATTERS.

THE ARCHIVAL PROTOCOL: THE SINGLE-RUN RULE

We create artifacts for the resilient.

  • One Run. One Series: Every design exists only for the duration of its Series lifecycle.

  • Permanent Redaction: Once the series window closes, the digital plates are destroyed. The design is moved to the Permanent Archive. It will never be remade. It will never be restocked.

  • Artifact Status: You are not wearing a brand; you are holding pieces of a specific moment in history. When it’s gone, it becomes a legend for those bold enough to claim it.

THE PERSISTENT STANDARD: TECHNICAL SPECS

A philosophy is only as strong as the armor that carries it. This is your uniform for the inevitable.

  • RECYCLED ARMOR: 75% recycled polyester blend. We turn ocean waste into high-performance shielding.

  • SILK-TOUCH COMPRESSION: Specialized microfiber yarn provides a second-skin feel with 4-way stretch recovery. It never loses its shape. Neither do you.

  • MOISTURE-WICK TECHNOLOGY: Advanced fiber capillary action pulls sweat to the surface for rapid evaporation. Stay cool under pressure.

  • DUAL-ASSET STORAGE: Two deep, ergonomically placed side pockets. Secured essentials. Zero sag. Zero restriction.

  • UPF 50+ SHIELDING: Built-in ultraviolet protection for high-exposure outdoor training.

  • CORE SUPPORT: Double-layered high waistband designed for compression memory. It stays in place. You stay focused.

IF WE PERSIST, WE ARE INEVITABLE.